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DESCRIPTION:Join us for an exciting master class on multilingual crisis com
 munication! In this session\, you will play an active role in solving a ch
 allenging fictional scenario that requires you to adopt a specific role an
 d work with other participants on the development of a multilingual commun
 ication crisis plan.\n\n���������Թ� SCS Associate Professor María Sierra Córdob
 a Serrano will introduce you to the fictional crisis happening on the vibr
 ant planet of Zyphoria\, a world known for its diverse ecosystems\, advanc
 ed technology\, and multilingual residents\, who speak languages such as Z
 yphorian\, Galactic Common\, and Earth English. Zyphoria has been hit by a
 n outbreak of the Zyphorian Plague\, a virus that spreads easily and cause
 s severe respiratory and neurological symptoms that can lead to death. As 
 a member of the crisis communication team\, you will take on the role of a
  public health official\, a multilingual communication professional\, a co
 mmunity leader\, or a media representative. Working closely with other par
 ticipants\, you will develop a multilingual communication plan to ensure e
 ffective communication across all communities and stakeholders.\n\nThis ma
 ster class provides a unique opportunity to learn how to navigate multilin
 gual and multicultural challenges in high-risk situations. Don’t miss out 
 on this chance to explore this important topic in a fun and interactive ma
 nner.\n\nRegister\n\n\nPresenter\n\nMaría Sierra Córdoba Serrano\n	Associat
 e Professor - ���������Թ� SCS \n\n\n\nMaría Sierra Córdoba Serrano\, Ph.D.\, is
  an Associate Professor (Professional) with ���������Թ�’s M.Sc. (App
 lied) in Multilingual Digital Communication. Before joining ���������Թ� in 2017
 \, she was an Associate Professor and Translation Chair at the Middlebury 
 Institute of International Studies at Monterey (California). As a scholar-
 practitioner\, she is particularly interested in multilingualism managemen
 t\, and she is the author of a book\, as well as numerous book chapters\, 
 journal issues and articles in international peer-reviewed journals. More 
 recently\, she has examined multilingual crisis communication as part of h
 er SSHRC-funded project\, “No one is safe until everyone is safe: Multilin
 gual crisis communication during the COVID-19 pandemic in Canada” (2022-20
 24). From 2022 to 2024\, she was a member of the Canadian General Standard
 s Board Committee on Translation Services tasked with reviewing the nation
 al translation standard (CAN/CGSB-131.10-2017). She is currently a member 
 of the Advisory Board of the Canadian Language Industry Association.\n\n\n
  \n\nThis event is a part of the\n	���������Թ� SCS Learning Fair 2025\n\nSee all
  events in the series\n
DTSTART:20250506T200000Z
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SUMMARY:Navigating the Zyphorian Plague: A Multilingual Crisis Simulacrum
URL:/continuingstudies/channels/event/navigating-zypho
 rian-plague-multilingual-crisis-simulacrum-364867
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