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Cost of living crunch driving growth in ultra-discount grocers

The price of groceries is going up, and it’s fuelling demand for discount grocers. At stores like the ultra-discount chain Liquidation Marie, prices can be as much as 50% lower than they are at big box supermarkets. The Quebec chain doubled its number of locations last year and is planning for a similar rate of growth in 2026.

Published: 20 Jan 2026

Black Friday and Boxing Day sales have become a months-long discount season

Black Friday and Boxing Day are marketed as single‑day events with dramatic price drops, yet the reality is that these sales now stretch well beyond one day. These events have slowly transformed from a one-day bargain bonanza into a long season of discounted prices.

Published: 14 Jan 2026

Monopolistic ticket selling and a lack of reseller regulation is pushing up ticket prices

Concertgoers are increasingly facing a seemingly impossible battle for tickets, often losing out to resellers who quickly inflate prices. Marketing and analytics professor Vivek Astvansh argues this stems from a structural failure making live entertainment unaffordable for the average fan. Astvansh attributes the sharp price increase to three factors: demand significantly outpacing supply; the ticketing mark

Published: 27 Nov 2025

Nine Թ Desautels researchers named to Stanford-Elsevier top researchers list

Each year, the world’s most influential researchers are recognized in the Stanford-Elsevier Top 2% Scientists lists. The list ranks researchers from around the world, based on the impacts of their citations, their h-index, and other bibliometric indicators. In 2025, nine Թ Desautels researchers earned the honour: Yolande E.

Published: 25 Nov 2025

Money lessons from Shakespeare’s Timon of Athens still ring true today

Shakespeare’s Timon of Athens is a riches to rags story. Its wealthy title character squanders his money on opportunistic ‘friends’ and grows jaded with the world.

Published: 7 Jul 2025

Hamid Etemad earns global recognition

Hamid Etemad has been named a 2024 Top Scholar by Scholar GPS. Over a long and distinguished career, the Associate Professor of Marketing has been recognized for his excellence in teaching and research, Scholar GPS recognized Etemad as being in the top 0.5% of scholars in his field. Etemad’s research has probed the role of technology in business and its impact in emerging market economies.

Published: 6 Jun 2025

Reparative consumption: The role of racial identity and white guilt in consumer preferences

Authors: Rishad Habib, Ekin Ok, Karl Aquino, Siddhanth Mookerjee and Yann Cornil

Published: 12 May 2025

Nearly half of most recent MBA cohort are Quebec residents - but the program retains its international outlook

Desautels has one of the country’s top MBA programs, and its students come from all over the world. But nearly half of this year’s cohort are Quebec residents. “This allows us to offer an experience tailored to the Quebec market, all while keeping the program’s international perspective,” says Prof. Demetrios Vakratsas, the program’s academic director.

Published: 2 May 2025

Got(oat) milk? Neighbourhood café can’t give it away for free, but they can be transparent about the costs

At Café Origine on Sherbrooke Street, oat milk costs extra—and there’s a reason for that. Non-dairy milk substitutes like oat milk cost more than cow’s milk does. Some large chains like Starbucks have stopped charging extra for milk substitutes, but independent cafes can struggle to absorb the costs.

Published: 31 Jan 2025

For many restaurant diners, GST Holiday won’t amount to much

With inflation pinching household budgets, the Government of Canada has introduced a temporary two-month GST holiday on select goods and services.. While restaurant meals are included, diners are unlikely to notice much of a difference, says Yu Ma, Associate Professor of Marketing at Թ Desautels. On a $20 restaurant tab, the 5% GST amounts to only one dollar.

Published: 11 Dec 2024

Donald Trump’s counterparts learned best practices during his first term

Donald Trump has imposed 25% tariffs on Canadian steel before and also lifted them. And then imposed them again. The on-again, off-again tariff truce cycle has played out in multiple industries, and Canada can expect more incendiary rhetoric on trade in a second Trump term, writes Professor Vivek Astvansh in The Conversation Canada. So how should Canada engage with Trump’s theatrical approach to politics?

Published: 11 Dec 2024

Prospect of new U.S. tariffs creates uncertainty for QC businesses

For Quebec businesses, Donald Trump’s planned tariffs are a source of significant uncertainty. The Federation of Quebec Chambers of Commerce nervously awaited the results of the U.S. election. With Trump proposing a 10 per cent tariff on all goods entering the United States, many Quebec businesses could be hit hard.

Published: 15 Nov 2024

Quick-service restaurants like St-Hubert seek to deliver value to customers

Good gravy! Quebec’s rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers–all while maintaining portion sizes. This is part of a broader trend toward value in quick-service restaurants. “Food price inflation has hit both grocery stores and restaurants, but it’s more noticeable in restaurants,” Associate Professor Yu Ma tells CTV News.

Published: 22 Oct 2024

Թ Desautels professors and lecturers recognized at Faculty Awards

Across programs and subject areas, the Թ Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student experience and inspiring the next generation of leaders through the annual Faculty Awards. This year we recognize the following outstanding members of our faculty:

Research

Published: 24 May 2024

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