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UID:20260203T075122EST-82829IWdAa@132.216.98.100
DTSTAMP:20260203T125122Z
DESCRIPTION:This workshop will provide an overview of the different types o
 f market research\, how to analyze the competition\, and the resources ava
 ilable at ºÚÁÏÍø±¬³Ô¹Ï to perform market research. Our market research librarian
  Amanda Wheatley will walk us through some of those resources using a mark
 et research canvas tool.Learning outcomes:Describe at least two of the ben
 efits of market research.Formulate the strategy to identify  customer segm
 ents and market size.Formulate the strategy to perform a competitive analy
 sis.Use the market research databases available via ºÚÁÏÍø±¬³Ô¹Ï Library.REGISTE
 R HERE!!!
DTSTART:20260217T210000Z
DTEND:20260303T223000Z
LOCATION:Adams Building\, CA\, QC\, Montreal\, H3A 0E8\, 3450 rue Universit
 y
SUMMARY:Market Research and Analysis of Competition
URL:/desautels/channels/event/market-research-and-anal
 ysis-competition-369833
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