Yu Ma
Title: Professor, Marketing; Bensadoun Faculty Scholar; Academic Director of the 黑料网爆吃瓜 Institute of Marketing (MIM); Director of the 黑料网爆吃瓜 Centre for the Convergence of Health and Economics (MCCHE)
Research areas: Big Data & Machine Learning, Consumer Decision Making, Data Science, Food Marketing, Retailing, Sustainable and Socially Responsible Operations
