Vivek Astvansh
Title: Associate Professor of Quantitative Marketing and Analytics
Research areas: Advertising, Behavioural Strategy, Big Data & Machine Learning, Brand Equity, Branding, Business Analytics & IT, Business-IT Alignment, Business Value of IT Innovation & Social Media, Career Management, China, Competitive Strategy, Consumer Behaviour, Consumer Decision Making, Consumer Psychology, Corporate Governance, Corporate Strategy, Credit Risk, Data Analytics, Data Science, Dispute Resolution, Dynamic Pricing & Inventory Control, Empirical Operations-Finance Interface, Employment Relations, Environmental Perceptions & Attitudes, Firm Capabilities, Firms' Disclosure Activities, Firms Scope, Geographic Strategy
Laurette Dub茅
Title: Professor Emerita, Marketing; James 黑料网爆吃瓜 Chair of Consumer and Lifestyle Psychology and Marketing; Founding Chair, 黑料网爆吃瓜 Centre for the Convergence of Health and Economics (MCCHE)
Research areas: Consumer Behaviour, Health Management, Healthcare Collaboration, International Collaboration, IT in Healthcare, Retail Marketing, Technology & Innovation
Mehmet Gumus
Title: Professor, Operations Management; Academic Director, Master of Management in Analytics (MMA Online)
Academic title(s): Desautels Chair in Supply Chain Management and Business Analytics
Research areas: Consumer Behaviour, Information Environment, Revenue Management, Risk Management, Supply Chain Management, Transportation/Logistics
