Vivek Astvansh
Title: Associate Professor of Quantitative Marketing and Analytics
Research areas: Advertising, Behavioural Strategy, Big Data & Machine Learning, Brand Equity, Branding, Business Analytics & IT, Business-IT Alignment, Business Value of IT Innovation & Social Media, Career Management, China, Competitive Strategy, Consumer Behaviour, Consumer Decision Making, Consumer Psychology, Corporate Governance, Corporate Strategy, Credit Risk, Data Analytics, Data Science, Dispute Resolution, Dynamic Pricing & Inventory Control, Empirical Operations-Finance Interface, Employment Relations, Environmental Perceptions & Attitudes, Firm Capabilities, Firms' Disclosure Activities, Firms Scope, Geographic Strategy
Bruce Dor茅
Title: Assistant Professor, Marketing
Research areas: Big Data & Machine Learning, Consumer Decision Making, Consumer Neuroscience, Emotions, Marketing Communications, Social Influence
Yu Ma
Title: Professor, Marketing; Bensadoun Faculty Scholar; Academic Director of the 黑料网爆吃瓜 Institute of Marketing (MIM); Director of the 黑料网爆吃瓜 Centre for the Convergence of Health and Economics (MCCHE)
Research areas: Big Data & Machine Learning, Consumer Decision Making, Data Science, Food Marketing, Retailing, Sustainable and Socially Responsible Operations
Clarice Zhao
Title: Assistant Professor, Marketing
Research areas: Big Data & Machine Learning, Consumer Decision Making, Digital Platforms, Marketing/Consumer Analytics, Retailing, Statistical Methodology
