BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20260609T035005EDT-7338mELFCo@132.216.98.100 DTSTAMP:20260609T075005Z DESCRIPTION:The very nature of entrepreneurship means that company founders will often have to do a little bit of everything: product development\, f inancial planning\, human resources\, and yes - sales. This can be a chall enge for some founders\, many of whom often believe that good technology s ells itself. But the reality is quite different\, and all entrepreneurs wi ll need to learn how to sell so that their businesses will survive. But ho w can people without sales experience or aptitudes become convincing sales people? The MIF has assembled a panel of experts to help learn how these s kills can be developed.\n\nUPDATE: NEW SPEAKER\n\nJacques Pavlenyi is the Director of Marketing and Communications for GenAIz\, and a B2B marketing leader who serves Montreal tech companies. He has decades of experience in product and content marketing for both large and small companies.\n\nJohn Nikolopoulos is an instructor at the Desautels Faculty of Management\, an d a senior sales executive with over 30 years experience in B2B and B2C sa les\, in both the US and Canada.\n\nThis event is open to all: registratio n is now open.\n DTSTART:20260618T160000Z DTEND:20260618T170000Z SUMMARY:MIF Lunch & Learn 27: Sales for Non-salespeople URL:/dobson/channels/event/mif-lunch-learn-27-sales-no n-salespeople-372237 END:VEVENT END:VCALENDAR