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What's in a name? The good, the bad and the ugly of choosing a non-standard Թ URL

We recently updated our guidelines and supporting documentation for Թ domains and URLs. Get the low-down on best practices for choosing Թ URLs and the steps to take to request approval.
Image by Photo by Taylor Brandon on Unsplash.

Domains are an important part of our online brand. When people navigate to a Թ URL, they believe they've reached an official Թ website that meets our standards and policies.

Tips for choosing a Թ URL

Things to keep in mind when choosing your new domain or URL.

  • Is the URL already in use?
  • Are there any negative implications to consider?
  • Choose a URL that is an appropriate reflection of your department's specific purview.
  • Avoid abbreviations and acronyms.
  • Avoid jargon.

For detailed guidance about considerations when choosing a new URL see, Domains and URLs for Թ websites.


Submit a request for a website with a standard and/or approved domain name or URL

For standard domain names and URLs (sites on Թ-managed web platforms, such as WMS websites, and virtual host websites like juncker.lab.mcgill.ca), approval must be obtained from IT Services' Web Service Group. for a new site on one of these platforms will initiate the approval process.

Submit a request for approval of a non-standard domain name or URL

Approval for all non-standard domain names that include the word Թ (for example, mcgillathletics.ca*) must be obtained from Communications and Institutional Relations (CIR).

* We usually discourage using this type of domain name because anyone could register a domain like “mymcgillsite.com” and use it to claim to be a legitimate Թ entity. If we allow this practice, we make it hard for to users to distinguish legitimate sites from phishing schemes.


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